What do you think are the core executive
roles of a company during a crisis?
The World Economic Forum (2020), stated
that the Pandemic is fast-tracking major shifts in the direction of further
integrated methods for corporate governance. This has built up momentum for a
period of time. Covid 19 has uprooted communities, sources of revenue and organizations
within every sector on a global scale. Covid 19 deeply highlighted the need for organizations
to communicate actively with all of their stakeholders both internally and
externally to communicate the plan for business going forward. Additionally,
organizations themselves have become stakeholders, with their own environment.
They are completely responsible for how they prove flexible and their capacity
to withstand the present financial, societal and environmental state during
this Pandemic.
Leaders and executives need to adjust
their strategies, predominantly investment portfolios. The economic environment
and the volatility of markets need to be strongly considered with significant
drivers towards value adding activities in the ongoing future. Whilst
organizations acclimatize to changed financial frameworks, remote working
arrangements and higher expectations subsequent to this global pandemic, together
with constant environmental limitations and an increased interest in digital
transformation, organizations need to strengthen their attention towards value
adding initiatives. These consist of innovation, mental and physical health,
talent acquisition, organizational culture and firming up stakeholder
relationships.
Do you think new strategies are needed? And
if yes, any suggestions?
Paine (2020) stated that executives are now
confronted with multifaceted realities resulting form the Pandemic. This different
environment is branded with challenges and difficulties from numerous
stakeholders, increased opportunities for social engagement and corporate
citizenship. Executives are being affected by these difficulties. Which pose new and unchartered territory as
new ways of working have been exponentially increased. Executives are required to think outside the box
and systematically develop ways regarding significant challenges to
organizations and a path forward beyond the pandemic.
Mc Kinsey and Company (2021) referenced
the Pandemic, saying at this time, everyone plays a vital role within the
organization. It is mentioned that upskilling will become a norm, Bank tellers becoming
financial advisors, younger managers leading large projects and organizations interested
in persons who are very tech savvy.
Harvard Kennedy School (2020) has reported
that this pandemic is showing us that stakeholders are vital to the
organization’s success.
With remote working what do you believe
will become of all the physical office spaces once occupied?
Mc Kinsey and Company (2021) conducted a
survey which indicates executives’ plans to reconfigure spaces, terminate
existing leases and shift towards less and more affordable locations.
It can be said that distant working from
homes and makeshift offices increases cyber security risks. Technology information
and information security personnel are wrestling with an obvious demand for
hardware and other infrastructure to be able to work at home. This is inclusive
of firewalls and different measures of security software.
EY (2020) stated that organizations need to
consider creating pandemic related policies, procedures for communication, telecommuting and leave
administration to curtail disruptions.
Innovation is crucial to resolving many
problems which executives may now face. Business
is now evolving and there is a need for new technology, new behaviors upskilling
and a measure of unlearning and learning.
As lockdowns lessen and sections of the
economy revive, we are seeing that the threat of second and third waves and new
virus strains and unexpected outcomes will hamper growth and cause investors
and businesses to be very frugal. Economic downturns, business closures and increase
in unemployment may be on the rise with an end not in clear sight.
Panetta (2020) indicated that Executives
need to consider three different principles for decisions going forward:
- Traditional business value: which will assist in preserving financial health and viability of the business.
- Crisis and disruption: To manage the aspect of health and safety of stakeholders
- Social and
emotional: This enables protection of emotional health and deliver value which
reflects current societal priorities
Executives need to think of these three principles
as equally significant. Organizations need maintain financial health to be able
to provide any social benefits to the community. However, they need to ensure not
only to focus exclusively on financial health as they may risk paying a high
brand price later on. IBM (2020)
IBM
Institute for Business Value has shown that executives are now prioritizing these
capabilities. This signals a massive shift in prioritization. Executives are
clearly telling us they plan to emphasize workforce safety and security, cost
management, and enterprise agility. IBM (2020)
PWC
(2020) wrote that the pandemic did fast-track the requirement for upskilling
within the workplace. Also, it created the new wave of work from home. In May
2020, a survey conducted did show work from home may be a permanent option with
organizations as strategies become geared towards digital transformation. Executives and CFOs are optimistic that digital
transformation will be the way post pandemic.
However,
this will increase the gap between individuals who may have challenges with cost
to access technology, technologically savvy or experienced persons and the ability
to work digitally. This creates a bigger divide between those who have and
those who don’t. Employees will be afforded the advantage of upskilling and progressing
their skill level, having a noteworthy lead over those without this opportunity.
Executive will need to approve the development of learning programs to enable
this upskilling and retraining to permit this organizational shift. Support needs
to be transparent from the head of the organization to enable the changes and
foster this learning environment.
OECD
(2020) has specified that the pandemic has uncovered the weaknesses of persons,
communities and economies. This is requiring, change in how financial and community
events are planned.
A global
event like Covid 19 can increase difficulty owing to the dissemination of incorrect
information and stories on social sites. To deliver consistent and appropriate business
information and communication, businesses need to create a strategy that plainly
shows the required method and procedure to communicate with stakeholders.
Groysberg
and Baden (2020) mentioned in detail that one particular issue mentioned by
many executives was the challenge of positioning the business to survive during
the Covid 19 crisis and preparing for the new way of working that comes after.
Executives
can ask themselves at this time-
How can the
organization survive this pandemic and maintain competitive advantage?
What
learnings can the organization take from this experience?
It can be
said from one point of view that fairness within the organization is vital. At
this time it is vital for organizations to observe and actively apply learnings
as the world changes requires more focus on health, environmental and community
in addition to financial targets.
References:
1. Groysberg, B. and Baden, K. C. (2020) The COVID Two-Step for Leaders: Protect and Pivot. Available at https://hbswk.hbs.edu/item/the-covid-two-step-for-leaders-protect-and-pivot (Accessed: 18 January 2021)
2. EY (2020) COVID-19 and pandemic planning: How companies should respond. Available at https://www.ey.com/en_in/covid-19/covid-19-and-pandemic-planning--how-companies-should-respond (Accessed: 18 January 2021)
3. Harvard Kennedy School (2020) How COVID-19 has changed public policy. Available at https://www.hks.harvard.edu/faculty-research/policy-topics/public-leadership-management/how-covid-19-has-changed-public-policy (Accessed: 18 January 2021)
4. IBM Institute for Business Value (2020) COVID-19 and the future of business. Available at https://www.ibm.com/thought-leadership/institute-business-value/report/covid-19-future-business (Accessed: 18 January 2021)
5. Panetta, K. (2020) A Framework for Executive Decision Making During COVID-19. Available at https://www.gartner.com/smarterwithgartner/a-framework-for-executive-decision-making-during-covid-19/ (Accessed: 18 January 2021)
6. Paine, L. S. (2020) Harvard Business review, Covid-19 Is Rewriting the Rules of Corporate Governance. Available at https://hbr.org/2020/10/covid-19-is-rewriting-the-rules-of-corporate-governance (Accessed: 18 January 2021)
7. Mc Kinsey and Company (2021) COVID-19: Implications for business. Available at https://www.mckinsey.com/business-functions/risk/our-insights/covid-19-implications-for-business (Accessed: 18 January 2021)
8. Mc Kinsey and Company (2020) Coronavirus: 15 emerging themes for boards and executive teams. Available at https://www.mckinsey.com/business-functions/risk/our-insights/coronavirus-15-emerging-themes-for-boards-and-executive-teams (Accessed: 18 January 2021)
9. Organisation for Economic Co-operation and Development (2020) Social economy and the COVID-19 crisis: current and future roles. Available at http://www.oecd.org/coronavirus/policy-responses/social-economy-and-the-covid-19-crisis-current-and-future-roles-f904b89f/ (Accessed: 18 January 2021)
10. PWC (2020) COVID-19 Collaboration Series - How business-led upskilling can reboot Australia. Available at https://www.pwc.com.au/about-us/insights/non-executive-directors/business-led-upskilling.html (Accessed: 18 January 2021)
11. World Economic Forum (2020) Integrated corporate governance: 6 leadership priorities for boards after the COVID-19 crisis. Available at https://www.weforum.org/agenda/2020/06/integrated-corporate-governance-6-leadership-priorities-for-corporate-boards-after-the-covid-19-crisis (Accessed: 18 January 2021)